Every time Apple announces a new MacBook I look at my current MacBook and think “we’ve had a good run my friend.” But usually don’t end up pulling the trigger on plopping down my credit card. I am guessing many companies have the same thoughts on new computers for their staff, but need to be financial prudent.

With the launch of new laptops with M2 chips, Computerworld wrote “In general, if you’re looking for a notebook to become your regular ride, for most users the M2 MacBook Air’s fanless design, fantastic battery life and clear bright screen — and its impressive performance per watt — add up to a machine you’ll use happily and productively for years.” the itch grows. Then I see the Independent ie say “Apple’s MacBook Air M2 is the best laptop around but costs a fortune.” The itch fades.

To be financially sustainable you have to make sure you (or your company) get high value for the devices you are currently using, when refreshing. The Apple ecosystem goes a long way to solve that issue. Simply said, MacBooks hold their value better than other laptops. After four years they hold about 40% of their original value. This value helps for future refreshes and keeps you (or your company) ahead of the curve when it comes to technology. M2 here I come! #Financiallysustainable #AppleM2 #totaltechnology